Media engagement is a fruitful conduit to highlight a study’s practical relevance to the general public, just as it serves as a tell-tale sign as to whether (or not) the general public might have an interest in the research to begin with.
Media engagement is a fruitful conduit to highlight a study’s practical relevance to the general public, just as it serves as a tell-tale sign as to whether (or not) the general public might have an interest in the research to begin with.
Several examples of engaging with the media as precursor to knowledge exchange exist. These are listed below: