Sharing the knowledge emerging in social science studies is vital in identifying fault lines in society, just as it can offer important solutions to these. Not all studies I have published have an ‘immediate’ relevance effect upon society, but that does not mean it may not surface at a later stage. There are, however, other studies where the relevance has a more immediate presence. It is in these instances where I reach out to the media to disseminate findings to the general public.